adthink:
“To thine
own ads
be true.
“If all advertising were true,
all advertising would be trusted.
Keep it real.
“Honesty in advertising.
Believe it or not,
it works.
“Advertising:
The WD-40
of business.
“A promise.
The fundamental contract
in life and advertising.
“If you want advertising that works,
make a better promise…
Then keep it.
“In advertising…
Silence
is not golden.