Audi Bethesda Giveaway Launch Campaign

Kicking off Audi’s arrival in Bethesda with a bang.

2015 Audi A3 Winner

IMG_3827Gil Hofheimer, GM, Matthew, 2015 Audi Winner, and Pete Kesterson, Sales Manager

On May 18, 2015, EuroMotorcars, a premier, luxury automotive group with locations in the Washington, DC and Philadelphia markets opened the doors to the country’s newest Audi dealership – Audi Bethesda.

To announce the arrival of the new dealership, we collaborated with Audi Bethesda to produce a six week comprehensive launch campaign, which included a social media promotion and contest. The winner of the contest was awarded a 2015 Audi A3 Sedan valued at $30,000.

The integrated campaign included television, targeted direct mail, Pandora radio advertising, and an organic and paid social media effort. The contest was hosted on Audi Bethesda’s Facebook and using Woobox, a popular third party contest application. Entrants were encouraged to share an original picture via social media to show where they’d go in a new Audi. Contest buzz was monitored using #goaudibethesda.

The launch campaign was a success with over 3,000 entries and over 100,000 contest visits. Audi Bethesda exceeded its sales goals during the launch promotion and that momentum continues today.

Nationally, Audi achieved its best-ever June sales in the U.S., marking the 54th consecutive month-over-month sales record and the third-best monthly result ever in the U.S. market. The A3 model line achieved record sales in June with a 42.0% increase over June 2014 sales.

TV Commercial

Contest Statistics

3,281 Entries / 49,535 Votes / 101,664 Visits

Giveaway Entries



Pandora Screnshot 4.15

Direct Mail

audi direct mail copy
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