Chesapeake Bay Trust

The Chesapeake Bay Trust is a nonprofit grant-making organization dedicated to improving the Chesapeake Bay and its rivers through environmental education, community outreach, and local watershed restoration.

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Since its inception in 1985, the Trust has awarded $55 million in grants and engaged hundreds of thousands of citizen stewards in projects that have a measurable impact on the Chesapeake Bay and its tributaries.

Working closely with the Trust, we develop and manage an annual statewide marketing campaign that generates awareness for the Chesapeake Bay and Endangered Species Fund during tax season. Each year, Marylanders have an opportunity to support the Trust via their Maryland State Income Tax Form by making a voluntary contribution on their tax return form. In addition to media planning and buying, we provide creative development and production of broadcast and online advertising, as well as graphics and copy content for the Trust’s website, landing pages, and social media channels.

We developed and maintain an annual marketing program that promotes the sale of “Treasure the Chesapeake” license plates. The program is designed to raise awareness for the valuable work the Chesapeake Bay Trust does and how the sales of “Treasure the Chesapeake” license plates have a direct impact on improving the Bay. To date, more than 400,000 Marylanders have purchased these plates.

We recently created and launched a new incentives and rewards program that promotes the sale of “Treasure the Chesapeake” license plates called “Plate Perks.” Bay plate owners now receive “perks,” or rewards that include preferred parking at various locations in Maryland as well as discounts on merchandise and services from various businesses. Bay plate membership cards have been produced and are distributed to any Bay plate owner who is interested, free of charge.

“The Weitzman Agency has been an exceptional partner to the Chesapeake Bay Trust, helping us market our programs in new and innovative ways. They are always professional and creative, and strive to deliver work that meets our expectations to educate others about the Treasure the Chesapeake license plate and the Bay fund check off on the Maryland State Income Tax Form.” Molly Mullins, Director of Communications & Development, Chesapeake Bay Trust

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60-second : Our Great Bay



CBT Plate Perks

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