Ginger Cove is the Annapolis area’s premier life-care retirement community.
Ginger Cove is the only CARF-CCAC accredited retirement community in Anne Arundel County, assuring residents – and their loved ones – of a commitment to quality care and innovation. Of all the continuing care retirement communities nationwide, only 16% of CARF-CCAC accredited.
Authentic and transparent in its approach, the campaign we developed features actual residents serving as brand ambassadors. The campaign utilizes print, broadcast, direct mail, online advertising and e-marketing. We handle all media planning and buying, develop collateral materials, signage, and assist with special events. We also handle public relations, photography, social media marketing, and content updates for the website.
“Ginger Cove enjoys a strong relationship with Weitzman and couldn’t be happier with the results they are getting for us. The team consistently provides high quality creative and media expertise, along with superior customer service, which, as a small business, we value and appreciate very much. They were quick studies in learning our business and continue to ask the right questions to learn more. They’ve developed and produced commercials, a multi-faceted print campaign, a 16-page marketing brochure, a website, numerous new printed pieces, and ushered us into social media. I heartily recommend Weitzman as an excellent marketing partner.”
Joan C. Williams, Director of Marketing, Ginger Cove
60-second : Know Your Parents
60-second : Folks Like Your Folks