Weitzman Launches Statewide Advertising Campaign For The Maryland Association Of REALTORS®

February 23, 2012

MAR Campaign
Statewide awareness campaign targets Maryland homeowners and legislators in an effort to protect Maryland’s Mortgage Interest Deduction.

Annapolis, MD – This week, Weitzman Agency launched a new, multi-channel advertising campaign urging Maryland homeowners to help protect the Mortgage Interest Deduction that is in jeopardy.

This integrated campaign provides Maryland homeowners with the information they need to respond, react, and take action to let their opinions be heard on the proposed Budget Reconciliation and Financing Act of 2012 (BRFA, HB 87/SB 152). The BRFA bill would reduce the mortgage interest deduction and the deductibility of state and local property taxes for many Maryland homeowners. For nearly 100 years, the tax code has protected mortgage interest deductibility.

In addition to radio, print, and online advertising placements, the campaign also includes a significant social media component. A “Save the Mortgage Interest Deduction Rally” will be held at Lawyers’ Mall, near the front steps of The Maryland State House, on Wednesday, February 29, from 9:00-11:00 AM.

“This is an issue we believe in and the campaign we developed, on behalf of the Maryland Association of REALTORS, is based on protecting the fundamental American dream of homeownership,” said Margriet Mitchell, president of Weitzman Agency. “In addition, being able to afford a home is one of the cornerstones of our state’s economy.”

To learn more visit: www.SaveMDMID.org

About The Maryland Association of REALTORS®
The Maryland Association of REALTORS® is the largest professional trade association in Maryland serving over 22,000 members dedicated to preserving the vitality of the real estate market. REALTOR® is a registered collective membership mark which may only be used by those real estate professionals who subscribe to the REALTOR® organization’s strict Code of Ethics, and who are members of the National, State, and Local REALTOR® organization. To learn more about the association, please visit www.mdrealtor.org.

About Weitzman
Weitzman is an award-winning, full-service advertising, digital, social agency based in Annapolis, Maryland. Weitzman celebrates more than 40 years’ worth of creative, innovative, targeted campaigns that grow its clients’ brands and help them develop lasting, valuable relationships with their customers. Weitzman represents clients in a variety of industries including fashion, automotive, hospitality, real estate, sports and entertainment, and finance. To learn more about Weitzman, please visit www.weitzmanagency.com or follow the Twitter feed @WeitzmanAgency.

Margriet Mitchell

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