This results-driven advertising campaign targets consumers (including USNA midshipmen and their families) in Anne Arundel County utilizing television, radio, print, and online advertising. We handle all media planning and buying and are involved in special event planning, including the development of collateral materials, signage, and in-store promotions.
“Weitzman helps us keep a high-level of brand awareness which generates more interest in our products and services. We value their reputation and their interest in, and support of, our local community.” Steve Samaras, Owner, Zachary’s Jewelers
We developed and launched a statewide advertising and awareness campaign targeting Maryland homeowners and legislators in an effort to protect Maryland’s Mortgage Interest Deduction.
60-second : MAR Mid
This integrated campaign provided Maryland homeowners with the information they needed to react and take action to let their opinions be heard on the proposed Budget Reconciliation and Financing Act of 2012 (BRFA, HB 87/SB 152). The BRFA bill would have reduced the mortgage interest deduction and the deductibility of state and local property taxes for many Maryland homeowners. For nearly 100 years, the tax code has protected mortgage interest deductibility. In addition to radio, print, and online advertising placements, the campaign also included a significant social media component and public relations activities.
“Under strict deadlines, the Weitzman Agency did an incredible job of developing and implementing the Save Maryland’s Mortgage Interest Deduction campaign… Helping us to protect the fundamental American dream of homeownership.” Debbie Hager, Director of Communications, Maryland Association of REALTORS®
Ginger Cove is the Annapolis area’s premier life-care retirement community.
Ginger Cove is the only CARF-CCAC accredited retirement community in Anne Arundel County, assuring residents – and their loved ones – of a commitment to quality care and innovation. Of all the continuing care retirement communities nationwide, only 16% of CARF-CCAC accredited.
Authentic and transparent in its approach, the campaign we developed features actual residents serving as brand ambassadors. The campaign utilizes print, broadcast, direct mail, online advertising and e-marketing. We handle all media planning and buying, develop collateral materials, signage, and assist with special events. We also handle public relations, photography, social media marketing, and content updates for the website.
“Ginger Cove enjoys a strong relationship with Weitzman and couldn’t be happier with the results they are getting for us. The team consistently provides high quality creative and media expertise, along with superior customer service, which, as a small business, we value and appreciate very much. They were quick studies in learning our business and continue to ask the right questions to learn more. They’ve developed and produced commercials, a multi-faceted print campaign, a 16-page marketing brochure, a website, numerous new printed pieces, and ushered us into social media. I heartily recommend Weitzman as an excellent marketing partner.” Joan C. Williams, Director of Marketing, Ginger Cove
60-second : Know Your Parents
60-second : Folks Like Your Folks
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