Kicking off Audi’s arrival in Bethesda with a bang.
2015 Audi A3 Winner
Gil Hofheimer, GM, Matthew, 2015 Audi Winner, and Pete Kesterson, Sales Manager
On May 18, 2015, EuroMotorcars, a premier, luxury automotive group with locations in the Washington, DC and Philadelphia markets opened the doors to the country’s newest Audi dealership – Audi Bethesda.
To announce the arrival of the new dealership, we collaborated with Audi Bethesda to produce a six week comprehensive launch campaign, which included a social media promotion and contest. The winner of the contest was awarded a 2015 Audi A3 Sedan valued at $30,000.
The integrated campaign included television, targeted direct mail, Pandora radio advertising, and an organic and paid social media effort. The contest was hosted on Audi Bethesda’s Facebook and audibethesda.com using Woobox, a popular third party contest application. Entrants were encouraged to share an original picture via social media to show where they’d go in a new Audi. Contest buzz was monitored using #goaudibethesda.
The launch campaign was a success with over 3,000 entries and over 100,000 contest visits. Audi Bethesda exceeded its sales goals during the launch promotion and that momentum continues today.
Nationally, Audi achieved its best-ever June sales in the U.S., marking the 54th consecutive month-over-month sales record and the third-best monthly result ever in the U.S. market. The A3 model line achieved record sales in June with a 42.0% increase over June 2014 sales.
3,281 Entries / 49,535 Votes / 101,664 Visits