“X” Marked the Spot
People who could not yet write, when asked to place their signature on a document, would make an “X.” Later, if it came to that, an inquisitor would ask, “Is this your X?”
It was truly amazing how often people could actually answer that question. “Yes. That’s my mark.” As opposed to an infinity of other Xs that – to untrained eyes – looked pretty much the same.
There is nothing quite so personal as your own signature. And, when placed before millions of customers or consumers, recognizing your mark can be reassuring and effective.