How did the turn-out turn out? Nowhere is the power of advertising more evident than in promotional advertising.
Count the seats. Count the people in them.
Not a lot of wiggle room in this.
Sometimes an event is a part of a bigger thing, an exclamation point along the way. But sometimes an event is everything. Make it work, you’re elected. Make it work, you’re underwritten. Make it work, you’re grandly opened. Make it work, you live.
If it doesn’t work… or work well… the opposite.
A lot of agencies are uncomfortable with promotions. You get a report card you can’t hide behind. But not all of them are.