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Weitzman Launches New Severn Bank Branding Campaign

Severn Bank Campaign

Weitzman Agency, a full-service advertising agency specializing in branding, traditional, digital, and social media, today announced a new advertising campaign for its client, Severn Bank. The campaign showcases various historical and cultural landmarks in and around Anne Arundel County, where Severn is located.

As Severn’s agency of record, Weitzman is proud to have envisioned and executed this campaign, which utilizes broadcast, print, transit, digital, and social media platforms—and debuts Severn’s new tagline, “We’re Here with You.” With support from local Annapolis photographer, John Bildahl, and Baltimore-based production company, Mozzel Films, the campaign was shot at six locations over a two-week period using time lapse photography to capture the spirit of Anne Arundel County.

Commenting on the campaign, Rich Reiter, Executive Creative Director, said, “The campaign’s main drive is to build on Severn’s remarkable relationship with its county, its community, its people, and to further develop Severn as not just a bank but an ally. Visually, our inspiration was to highlight significant Anne Arundel locations and connect them with an animated graphic, symbolizing Severn’s logo.”

Nicole Donegan, Severn’s Marketing and Communications Director, remarked, “We’re proud of our hometown and believe this campaign perfectly capitalizes on our deep commitment to Anne Arundel County and its people.”