The We Team

I’ve led a range of agencies both general and digital, from small creative independents to global giants. I’m a hands-on creative director, working to create meaningful brand stories for clients including Sprint, ESPN, Wild Turkey, Tropical Smoothie Café, Mizuno, SKYY Vodka, LG Electronics, MGM Resorts and Marriott.

I got my start in the Boston area in the newspaper business. It was great experience and it taught me to write what matters and get rid of the fluff. Then I found my way to Washington D.C., where I worked with the world’s largest PR software provider creating original content for RE/MAX, Windstar Cruises, Ritz Carlton and Yamaha.

For me it’s creating moments and experiences that enhance brands and sell their product. I began my career in New York City with MTV then continued on to San Francisco & Chicago. I’ve worked in all forms of media on brands such as Absolut Vodka, Budweiser, Coca-Cola and Under Armour. Above all, I love this business.

I’ve done it from the ground up. Building a range of experience in media strategy, planning and buying for clients across diverse business, non-profit and political issue categories. I’ve always looked for the best way to target audiences vertically and through broad reach tactics. My strength is creating a memorable brand experience that gets the job done.

I’ve built, analyzed and managed metrics for paid-search campaigns for over a decade. I started on the copywriting side in Los Angeles, as a screenwriter. That, combined with a significant education in math and statistics, allows me to see concealed patterns in data, leading to implications and results for clients.

I’ve spent my career working in multiple industries including accounting, real estate development, and project management in the D.C. metropolitan area, heading up the finances for one of the largest federal government real estate development companies. After joining Weitzman in 1986 as the office administrator, I eventually rose to the Finance Director position.

I’m Weitzman’s Executive Assistant and have been told by my colleagues that I am the backbone of the Agency, helping to streamline workflow. My forte is my meticulous attention to detail and communication skills that help maintain a positive flow between Agency departments.